Introduction of MA Program in Brand and Fashion Management

BFM is a two-year MA program taught entirely in English. This course approaches fashion as a carrier through which students are taught the theoretical knowledge behind and practical skills for brand building. Highly qualified teachers with professional experience, supplemented by regularly invited senior industry managers and international scholars, form our strong team of instructors. And the course is taught through regular classroom lectures, practical workshops, special lectures, industry visits and internships as well; we cultivate talent through a diverse and solid curriculum that is in line with international standards.

BFM is affiliated with the College of Fashion and Textiles and is an index unit for the internationalization of Fu Jen University. Due to its unique characteristics, the Fulbright Scholarly Foundation of the United States selected it as a partner in 2020. We sincerely hope that through the efforts of all BFM members, we can continue to operate a degree program with forward-looking leadership to become the most attractive and highly acclaimed international master’s degree program in the Asia-Pacific region.
Welcome to BFM, together,
Branding Your Career, Shaping Your Future!