The educational goal of the BFM program is to cultivate future mid- and high-level managers in the brand and fashion management profession that take a humanistic, innovative, and integrated approach to their work. The well-planned curriculum includes the topics of marketing, luxury brand management, lifestyle branding, and innovative practice. It also includes diversified learning activities such as industry-university internships, industrial field trips, workshops lead by invited experts and scholars, and guest speeches.
110品牌學程課程地圖 BFM Curriculum Map 2021-2022